DSC + DraftKings | Veronica Del Nero

Dollar Shave Club: DraftKings +
Dan LeBatard Show Partnership

My Role: Partnership Strategy, Creative Direction, On-site Event Management

The Challenge: Increase brand relevance and awareness of Dollar Shave Club through a year-long media partnership that targets our core consumer beyond just "slapping a logo on it."

The Solution: Unveiled a first-of-its kind, multi-tiered campaign with DraftKings, consisting of in-app media, interactive prediction pools, and a layered content series courtesy of the Dan LeBatard Show.

Q1 Campaign

DSC partnered up with DraftKings and the Dan Le Batard Show, creating a content and media series called "Dollar Shave Club Duels."

Dan Le Batard on-air talent faced off in a series of basketball skills challenges, while DraftKings users predicted which host would win out, for a chance at a cut of $5k cash.

The loser had to shave a body part during a special LIVE broadcast in the Dollar Shave Club "Shave Cave" during NBA’s 2023 All Star Weekend. The punishment "shave" was done with Dollar Shave Club's newly launched Double Header Electric Trimmer. Hilarity ensued.

Special guests in the campaign included NBA players Rudy Gay, Gabe Vincent and Danny Green, and noted sports fan Fat Joe.

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Q2 Campaign

In Q2, the Dan LeBatard Show switched up the "Duel" sport to pickleball. Once again, DraftKings users could predict the winner in an on-site Prediction Pool for a chance at a cut of $5,000

Instead of punishment, the winning talent were treated to DSC's latest suite of full-body grooming products on-air. We topped it all off with a NBA Finals viewing party in Miami, where DLB Show listeners could join in, get free DSC swag, and watch their hometown Heat take the floor.

Q3 & Q4 Campaign

The last half of the year, we optimized the campaign to focus on the elements that worked hardest for us: DraftKings on-site traffic and the Dan LeBatard Show's extremely loyal fan community.

We re-launched our popular Ball Spray during the ballsiest month of the year - October - with an all new Prediction Pool celebrating every major sport (MLB, NFL, NHL and NBA) being in play.

We also kept top of mind with Dan LeBatard fans via multiple sponsored segments, and a live Monday Night Football watch party in Miami.